Generating Leads through Content Marketing

Content Marketing Made Simple – The Key to Your Business Being Found Online

1 day

9:30am - 16:30pm

Churchgate House, 56 Oxford Street, Manchester, M1 6EU

Course Overview

You’ve probably heard the term content marketing, the idea that producing great content can bring new customers to your business. But did you know that with a little more research and more strategic promotion, it can be used to help your business climb the Google rankings for your niche. At present, 51% of all internet traffic is generated through Organic SEO, 10% though paid search and only 5% through Social Media. Moreover, organic SEO accounts for 73% of all business related traffic. Content marketing is central to organic SEO and ensuring that you’re outranking your competitors online.

Research has found that ranking on search engines implies to the buyer that you’re a business to be trusted. This workshop will show you how to create content that customers are looking for, how to optimise it to rank well on Google and how to make sure it gets seen. We will look at the essential elements of a webpage that will tell Google what you want to be found for, how to get your staff involved in creating content which gets shared and how to convince other websites to give you the links you deserve.

This workshop covers:

  • What Content Marketing is
  • What Search Engine Optimisation means
  • How to apply SEO techniques to your website
  • How to develop content that converts
  • What to look for in a backlink
  • Understand a range of tools to support your SEO implementation