Marketing Executive Apprenticeship

Overview

The Level 4 Marketing Executive Apprenticeship is ideal for those with Level 3 digital skills or entry-level marketing experience. It’s perfect for professionals working in marketing who want to deepen their knowledge, grow their confidence, and step up into more senior roles.

To support learning, apprentices also have the opportunity to gain additional qualifications in:

Google Analytics
Google Ads
Codecademy
Google Fundamentals of Digital Marketing
Google AI
GDPR

When does the course start?

You can start this apprenticeship at any time, please contact us for further information.

What does the course cover?

This apprenticeship covers a vast range of digital marketing skills including video software, marketing planning, project management, and imaging software.

The apprenticeship focuses on marketing strategy, planning, reporting – taking a creative mind, and applying it in a business-focused world. Budgets, ROI’s, project management. It empowers those with digital and traditional marketing skills, to become overall all-round marketing leaders.

The combination of teaching and on the job training ensures strong, independent, creative thinkers with the experience and enhanced skill set to lead marketing strategy and campaigns across traditional and digital marketing.

When will I attend?

This apprenticeship benefits from a blended learning approach – with both classroom and virtual taught sessions, with a focus on independent learning, which is complimented by holistic and individualistic 1-2-1 support sessions between both apprentice and tutor, and consistent round-table opportunities for an apprentice, tutor, and employer.

What will I achieve?

This apprenticeship is designed to meet the requirements for registration as an Affiliate Member with the Chartered Institute of Marketing (CIM).

What are the entry requirements?

You must have a GCSE grade 4/C or above or equivalent in English and maths.

Functional Skills is no longer a mandated requirement for apprentices aged 19 or above. However, some programmes may have minimum entry level requirements for English and maths due to the nature of the programme.

You must be employed in a marketing related job role.

How much does the course cost?

There is no cost to the apprentice, please contact us for further information.

Career Opportunities

The skills gained can support progression into roles such as Marketing Executive, Digital Marketing Executive, Content Executive, Campaign Executive, Social Media Executive or Marketing Manager.

Frequently Asked Questions (FAQ's)

What is a Marketing Executive Apprenticeship?

A Marketing Executive Apprenticeship helps you develop the skills needed to plan, deliver and evaluate marketing campaigns across digital and traditional channels. You'll gain practical experience while working in a marketing role.

Who is the Marketing Executive Apprenticeship suitable for?

This apprenticeship is ideal for individuals working in a marketing role who want to develop their professional skills, take on more responsibility and progress their career.

What marketing skills will I learn?

You'll develop skills in digital marketing, social media, content creation, campaign planning, market research, SEO, email marketing, data analysis and marketing strategy.

Do I need previous marketing experience?

You should be working in a marketing-related role, but you don't need extensive experience. The apprenticeship is designed to build your knowledge and confidence while you learn on the job.

Will I learn digital marketing and social media marketing?

Yes. The programme covers a range of digital marketing disciplines, including social media, content marketing, email marketing, website performance, analytics and search engine optimisation (SEO).

What is SEO and why is it important?

SEO (Search Engine Optimisation) helps websites appear higher in search engine results. As a Marketing Executive, you'll learn how SEO can increase website visibility, attract potential customers and support business growth.

Can I complete the apprenticeship while working full-time?

Yes. The apprenticeship is designed for employed individuals, allowing you to develop your marketing skills while continuing in your current role.

What industries can Marketing Executives work in?

Marketing skills are needed across almost every sector, including education, retail, healthcare, technology, manufacturing, finance, hospitality and the public sector.

How will this apprenticeship benefit my career?

You'll gain recognised marketing skills, hands-on experience and industry knowledge, helping you increase your responsibilities, improve your performance and progress into more senior marketing roles.

What qualifications will I gain?

On successful completion, you'll achieve the Level 4 Marketing Executive Apprenticeship Standard, demonstrating your ability to deliver effective marketing activity across multiple channels.

Skills And Work Solutions Limited t/a The Growth Company

Registered in England number: 3918013
VAT Registration Number: 727102071
ROATP: The Growth Company Ltd
UKPRN: 10004177