AI Content Creator Apprenticeship

Overview

Already working in a content creation, marketing or communications role? Want to learn how AI can help you create high-quality content across digital channels?

This apprenticeship will help you develop in-demand content creation and AI skills while gaining a nationally recognised qualification alongside your job.

Are you an employer looking to recruit or upskill a member of your team?Click here.

To enrol on this apprenticeship, you must be employed in a relevant role, as training is delivered alongside your job.
Browse our current apprenticeship vacancies here.

Key Information

WHEN DOES THE COURSE START?

We have apprenticeship intakes throughout the year. Speak to our team to find out about upcoming start dates and how to apply.

What does the course cover?

This apprenticeship combines content creation, digital marketing and AI skills to help you create engaging content across a range of channels.

You'll learn how to:

Create content for social media, websites and marketing campaigns
Use AI tools to support content planning and creation
Write engaging copy for different audiences
Create visual, audio and video content
Develop brand storytelling and marketing campaigns
Understand audience behaviour and content performance
Use data and insights to improve content and engagement

You'll also gain practical experience using industry-standard tools and techniques while developing the skills employers are looking for.

Attendance

The apprenticeship is delivered through a blend of workshop sessions, one-to-one coaching and online learning.

Attend training sessions every two weeks
Receive dedicated one-to-one support from your Skills Development Tutor
Access online learning resources and skills workshops
Learn alongside your job with a flexible, largely remote approach

Entry Requirements

To enrol on this apprenticeship, you must:

Be employed in a content creation, marketing, digital media or other creative role
Have a genuine interest in content creation and digital media
Ideally hold GCSE Maths and English at Grade 4/C or above (or equivalent)

For apprentices aged 19 and over, Functional Skills in English and maths are no longer a mandatory requirement. However, some programmes may have minimum entry requirements due to the nature of the qualification.

Funding

There is no cost to the apprentice. Funding is provided through the apprenticeship programme, meaning you can gain valuable skills, qualifications and workplace experience without paying course fees.

For more information about eligibility and funding, please contact us.

Frequently Asked Questions (FAQs)

What qualification will I achieve?

You'll complete the Level 3 Content Creator Apprenticeship

What career opportunities are available after completing this apprenticeship?

Successful apprentices can progress into a range of content creation, marketing and communications roles, including:

Content Creator
Social Media Executive
Marketing Assistant
Digital Marketing Executive
Communications Assistant
Digital Content Producer

You may also choose to continue your development through higher-level apprenticeships in digital marketing, content creation or communications.

Do I need previous marketing or content creation experience?

You should be employed in a relevant role and have an interest in content creation and digital media. Your employer and our team will help determine whether the apprenticeship is suitable for your current job role.

Will I learn how to use AI tools?

Yes. You'll learn how to use AI tools responsibly to support content planning, copywriting, content creation, branding, social media activity and multimedia production.

How is the apprenticeship delivered?

The programme is delivered through a blend of fortnightly training sessions, one-to-one coaching, online learning and workplace-based development.

How much time will I need to commit?

As an apprentice, you'll complete learning and development activities alongside your day-to-day role. This includes training sessions, independent learning and workplace projects linked to your job.

Meet Billy, Content Creator Apprentice

As part of his apprenticeship, Billy was challenged to plan, produce and edit a short introductory video. We're proud to share the finished result and showcase the creativity, technical skills and confidence he has developed throughout his apprenticeship journey.