Digital and Social Marketing
With consumers unable to venture out and visit their favourite shops, having an online presence is more important than ever. Although there has been a drastic shift in people’s spending habits, they’re still going online and buying things that will help them adapt to the new normal. Moving your business online, therefore, can help generate much-needed revenue to keep your operations going.
Digital Skills for Business and Web Development is a government-funded, 4-week programme that is designed to equip you with the skills, knowledge and experience needed to work in digital roles and improve your marketing presence.
By the end of the 4 weeks, you will gain an insight into the worlds of branding, digital marketing, web design, eCommerce and the required legislation. You could also achieve a City & Guilds Level 3 Award in Principles of Mobile Social Media for a Business.
You can choose from any of the start dates below.
2022
- 20 June
- 5 September
- 11 October
- 21 November
2023
- 9 January
- 13 February
On this 4 week Bootcamp, you will cover:
Week One
What you need to know to get started - Cyber Security, Information Governance, and platform knowledge.
Session 1 – Legislation
- Understand why information security and its management are important for a digital service organisation
- Recognise sources of threat and risk to digital information and the potential impact
Understands the main provisions of the Data Protection Act, Copyright, IP and consequences of data misuse - Understands operational aspects of risk including maintaining steady-state/business as usual security principals for individuals and systems including personal data, access, identity management, encryption and passwords.
Session 2 - Platforms rules and market research
- Understand the positives and negatives of platforms including: a) Associated costs
b) Risks
c) What works for the brands' competitors
d) Competition
e) Audience - How to Identify the Best Marketing Platforms to Reach Your Target Audience
Session 3 - Marketing tools
- Understands audience engagements across all platforms and social channels and what works and what does not for the different audience types
- Understand technologies used in different digital marketing and social media campaigns
- Identify opportunities to exploit an idea across various platforms and recommend the appropriate platform/s or channel/s to be used
Week Two
Content Creation for Social and Web – The Whizzy Stuff!
Session 1 – Marketing principles
- Understands and has awareness of B2B and B2C relationships
- Understands and recognises key pinch points in that life cycle journey
- Understands the importance of new leads, existing customers, and repeat customer
- Get started with paid ads, social media and email marketing
Session 2 and 3 - Content Creation
- Utilise imaging software to create and edit images as part of digital marketing campaigns
- Explaining the key stages in an end-to-end workflow process for developing creative media content
- Understands how to create a campaign that appeals to a target audience (consider all elements, pictures, infographics, presentations, videos and the next innovative new thing!)
The different styles of writing that can be used according to the type of campaign - How to establish the appropriate tone of voice for the campaign
- Writing and editing copy for use in print and/or online
Week Three
Web design: Let’s make your company website.
Session 1 and 2 – Web design
- Introduction to UX design
- Create simple websites for marketing purposes
Session 3 – SEO and Blogs
- Demonstrating how to use search engine optimisation techniques and blog writing
- Describing how to produce content that is focused on maximising engagement with the intended audience
Week Four
How did it do? The use of data!
Session 1 and 2 – Analysis
How to gather data to evaluate the success of the campaign against your objectives
- Understand the importance of marketing metrics and how to use this to increase digital marketing placement
- Understands the importance of click-through rate
- Understands why blogs and articles are pivotal to the success of your website and increase traffic
- Understands real-time data - positive and negative comments and when to respond
Session 3 – Show and tell- What next?
- Utilising digital processes & systems to drive business productivity – show and tell
- Understands how digital and social media strategies fit together to achieve business objectives
- Understands how to schedule a series of social media posts
- You must currently be in employment to apply for this Bootcamp
- You must live or work in Greater Manchester
This course is delivered online and you will be supported in the following way:
- Group sessions delivered remotely with 1-1 support and independent learning
Session times:
- Monday 10am -12am
- Wednesday 4pm -6pm
- Thursday 3pm -5pm
This course is FREE if you:
- are aged 19+
- live or work in Greater Manchester
- are in employment or self-employed
