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Digital and Social Marketing

This fast-paced and exciting 4-week course is designed to equip you with the skills and knowledge to build your online business brand and improve your marketing presence.
4 weeks
Online Learning
When does the course start?

Our next course starts on:

  • 19 June 2023
  • 24 July 2023
  • 11 September 2023


What does the course cover?

On this 4-week course, you will cover:

Week One 

What you need to know to get started - Cyber Security, Information Governance, and platform knowledge.

Session 1 – Legislation

  • Understand why information security and its management are important for a digital service organisation
  • Recognise sources of threat and risk to digital information and the potential impact
    Understands the main provisions of the Data Protection Act, Copyright, IP and consequences of data misuse
  • Understands operational aspects of risk including maintaining steady-state/business as usual security principals for individuals and systems including personal data, access, identity management, encryption and passwords.

Session 2 - Platforms rules and market research

  • Understand the positives and negatives of platforms including:                                a) Associated costs
    b) Risks
    c) What works for the brands' competitors
    d) Competition
    e) Audience
  • How to Identify the Best Marketing Platforms to Reach Your Target Audience

Session 3 - Marketing tools

  • Understands audience engagements across all platforms and social channels and what works and what does not for the different audience types
  • Understand technologies used in different digital marketing and social media campaigns
  • Identify opportunities to exploit an idea across various platforms and recommend the appropriate platform/s or channel/s to be used


Week Two

Content Creation for Social and Web – The Whizzy Stuff!

Session 1 – Marketing principles

  • Understands and has awareness of B2B and B2C relationships
  • Understands and recognises key pinch points in that life cycle journey
  • Understands the importance of new leads, existing customers, and repeat customer
  • Get started with paid ads, social media and email marketing

Session 2 and 3 - Content Creation

  • Utilise imaging software to create and edit images as part of digital marketing campaigns
  • Explaining the key stages in an end-to-end workflow process for developing creative media content
  • Understands how to create a campaign that appeals to a target audience (consider all elements, pictures, infographics, presentations, videos and the next innovative new thing!)
    The different styles of writing that can be used according to the type of campaign
  • How to establish the appropriate tone of voice for the campaign
  • Writing and editing copy for use in print and/or online


Week Three

Web design: Let’s make your company website.

Session 1 and 2 – Web design

  • Introduction to UX design
  • Create simple websites for marketing purposes

Session 3 – SEO and Blogs

  • Demonstrating how to use search engine optimisation techniques and blog writing
  • Describing how to produce content that is focused on maximising engagement with the intended audience


Week Four

How did it do? The use of data!

Session 1 and 2 – Analysis

How to gather data to evaluate the success of the campaign against your objectives

  • Understand the importance of marketing metrics and how to use this to increase digital marketing placement
  • Understands the importance of click-through rate
  • Understands why blogs and articles are pivotal to the success of your website and increase traffic
  • Understands real-time data - positive and negative comments and when to respond

Session 3 – Show and tell- What next?

  • Utilising digital processes & systems to drive business productivity – show and tell
  • Understands how digital and social media strategies fit together to achieve business objectives
  • Understands how to schedule a series of social media posts


What are the entry requirements?
  • You must currently be in employment to apply for this course
  • You must live or work in Greater Manchester


Where will I study?

This course is delivered online and you will be supported in the following way:

  • Group sessions delivered remotely with 1-1 support and independent learning

Session times:

  • Monday 10am -12am
  • Wednesday 4pm -6pm
  • Thursday 3pm -5pm
How much does the course cost?

This course is FREE if you:

  • are aged 16+ 
  • live or work in Greater Manchester 
  • are in employment or self-employed