Skills Bootcamp in Content Creation and Branding

Skills Bootcamps are flexible courses of up to 16 weeks, giving people the opportunity to build up sector-specific skills and fast-track to a guaranteed interview with a local employer.

On successful completion of this Skills Bootcamp, you will have gained an insight into the worlds of branding, digital marketing, web and content design, eCommerce, and the required legislation.

When does the course start?

Multiple start dates available throughout 2023/24, please register your interest using the button above for more information.

What does the course cover?

Week1: Cyber security, information governance for content creation and tools and technology

Provisions of the Data Protection Act, Copyright, IP, consequences of data misuse
Operational aspects of risk including BAU security principles for individuals and systems
Scheduling, analytical and content creation tools
Personal branding - marketing yourself for employment
Creating digital presence and brand and digital marketing principles
Technologies, acquisition processes, channels and audience engagement
Market segmentation - B2B and B2C
Human psychology and role in marketing
Strategic principles of branding

Week2: Content creation

Key stages in end-to-end process for creative media content
Creating and targeting campaigns
Identifying opportunities
Tone, copy writing, content assets and promotion planning
Content creation for web
UX design, Wordpress, Wix and Google web builder
Audience focus, code compatibility, blogs, reviews and podcasts

Week3: SEO, paid ads and email marketing

SEO technical introduction, on-page and trends
Paid search and email campaigns

Week3: Use of data

Google Analytics and Management Information
Marketing metrics, data analysis and traffic analysis

Week4: Portfolio, CV building and employability skills

Industry overview, functions of Marketing teams (including roles/responsibilities)
Guest speakers
CV and portfolio building
Interview techniques and preparation

What are the entry requirements?

There are no formal entry requirements for this course however, you must be eligible for funding to apply, please see the section below - Fully Funded Entry Criteria.

Fully Funded Entry Criteria

Our Skills Bootcamps are fully funded for anyone aged 19+ who is:

Employed either full-time or part-time
Unemployed
Self-employed
A serving prisoner due to be released within 6 months of completion of a Skills Bootcamp and those on temporary release