- Creating Content using AI tools
- Chat GPT
- New Google trends
- Synthesia & Speechify
- Video editing and voice overs using AI
- Creating presentations using AI
- Time-saving using AI
- Create your new CV using AI
- Trend blog posts
- Creating music and images
- Metaverse
Week 1: Introduction to AR and VR
- Overview of AR and VR technologies
- Understanding the potential impact of AR and VR in marketing
- AR and VR use cases in marketing, e.g., product visualization, virtual events, brand experiences
Week 2: Setting up an AR Experience
- Understanding AR development tools, e.g., Unity, A-Frame
- Creating a basic AR experience using AR development tools
- Integrating AR experiences into marketing campaigns (create an overlay, frame) – look for filter-type tools
Week 3: Creating VR Content for Marketing
- Understanding VR development tools, e.g., Unity, A-Frame
- Understanding a basic VR experience using VR development tools
- Integrating VR experiences into marketing campaigns – use Google cardboard/other headsets to use
Week 4: AI for Marketing
- Understanding the basics of AI, including machine learning and deep learning
- AI applications in marketing, e.g., personalisation, recommendation systems, sentiment analysis – SEO, creating content (blogs, video, images) – plagiarism free, keyword density, keyword inclusion, tone of voice language, social media content. Create marketing plans & schedules, content calendar et al – Plan B would be to use alternative platforms like Jounce.AI or an API controlled platform connecting to Chat GPT
- Overview of AI development tools, e.g., TensorFlow, Google AI Platform – draw with Google
Week 5: AI for Customer Segmentation
- Understanding customer segmentation and its importance in marketing
- Using AI to segment customers based on demographics and behaviour
- Understanding the benefits and limitations of AI-powered customer segmentation – look at tools
Week 6: AI for Predictive Marketing
- Understanding predictive marketing and its importance in marketing
- Using AI to predict customer behaviour and preferences
- Understanding the benefits and limitations of AI-powered predictive marketing
- What is the Metaverse, web3.0, Virtual and Augmented reality
Week 7: AI for Personalisation
- Understanding the importance of personalisation in marketing
- AI for personalisation
- Understanding the importance of personalisation in marketing
- Using AI to personalize customer interactions and experiences, e.g., website content, email campaigns, product recommendations
- Understanding the benefits and limitations of AI-powered personalisation
Week 8: Integrating AR, VR, and AI into Marketing Campaigns
- Understanding how AR, VR, and AI can be integrated into marketing campaigns
- Planning and executing a marketing campaign that uses AR, VR, and AI technologies
- Evaluating the impact and effectiveness of AR, VR, and AI in marketing campaigns
Week 9: The Future of AR, VR, and AI in Marketing
- Understanding the current trends and future possibilities of AR, VR, and AI in marketing
- Discussing the ethical and privacy implications of AR, VR, and AI in marketing
- Exploring opportunities for continued learning and development in AR, VR, and AI for marketing