Skills Bootcamp in Content Creation and Creative Marketing Careers
This Skills Bootcamp is fully funded for anyone aged 19+ who:
- Lives in Greater Manchester, Merseyside, Lancashire, Cheshire, Cumbria, Yorkshire and the Humber
- Has the right to live and work in the UK
- Is employed, unemployed or self-employed
Skills Bootcamps are flexible courses of up to 16 weeks, giving people the opportunity to build up sector-specific skills and fast-track to a guaranteed interview with a local employer.
Multiple start dates throughout 23-24 - Please enquire
Introduction to career types
- Understand the concept of content marketing
- Employed VS freelance VS entrepreneurial
- Explore different content roles and different ways to make money from content marketing
- Learn different content types
- Understand what a portfolio of work is
Legislation
- Understand the risks of content creation
- What is a personal brand and digital footprint
- Understand what is meant by ‘cancel culture’ and accountability
- Understand what a PR crisis is and how to manage one
- Understand what GDPR and Data Protection are
- Understand Copyright and how to remain compliant
- Learn idea-generation techniques
- Understand what makes a strong password
- How to reduce your personal risk of cyber attacks
Create top tier content
- Content creation tools
- What you need to start your own podcast
- How to use Canva
- How to use native platform photo and video editing tools
- How to use InShot/CapCut
- How to use Polish - Photo Editor Pro
- Reddit for meme formats and other templates
- Trello introduction for project management
Understanding the online environment
- Trendspotting
- Different audiences and segmentation
- SEO on social media
- Introduction to career types
Understanding the concept of content marketing
- YouTube (search engine)
- Hashtags
- Twitter News
- Reddit / forums
- Social listening
- Competitor research
- Conducting your own (primary) market research to obtain quantitative and qualitative data
- Polls (Facebook, Twitter, Instagram Stories)
- Incentivised form completions
- Call to action posts (leave a comment etc)
- Brand mentions (Facebook, Twitter, Instagram)
- Question Stickers (Instagram)
- Using Google Analytics for audience insight
Find and refine your aesthetics
- How to create and refine your brand
- Finding your niche and your value (educator in specialist topic, entertainer, artist etc)
- How to create and curate an aesthetic feed
- The basics of good graphic design
- Photo manipulation
- File types
- Selling your designs/photography on Envato or other platforms
Measure your efforts
- Setting SMART targets
- Analysing performance in order to adjust/refine strategy
- KPIs
- Engagement
- Using insights for business development strategy
The viral recipe
- What is virality
- What makes for entertaining content in 2023
- What is a Content Calendar
- Storytelling as a skill (structure, tone, personality, content, psychology)
- Blogging
Become an established content creator
- Influencer marketing
- Become a YouTuber
- Become a TikToker
- Outreach and collaboration
- Creating exclusive content
- Patreon
- Twitch
Attendance is required Tuesday to Friday 9am - 4.30pm.
Our Skills Bootcamps are fully funded for anyone aged 19+ who:
- Lives in Greater Manchester, Merseyside, Lancashire, Cheshire, Cumbria, Yorkshire and the Humber
- Has the right to live and work in the UK
- Is employed, unemployed or self-employed
Skills Bootcamps are also fully funded to serving prisoners due to be released within 6 months of completion of a Skills Bootcamp or those on temporary release.
