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Skills Bootcamp in Content Creation and Creative Marketing Careers

This 7-week Skills Bootcamp is designed to equip attendees with the skills, knowledge and experience needed to work in digital roles and improve their marketing and brand presence.
Duration
7 weeks
Location
Online Learning

Skills Bootcamps are flexible courses of up to 16 weeks, giving people the opportunity to build up sector-specific skills and fast-track to a guaranteed interview with a local employer.

When does the course start?

 

Multiple start dates throughout 23-24 - Please enquire

What does the course cover?

Introduction to career types

  • Understand the concept of content marketing
  • Employed VS freelance VS entrepreneurial
  • Explore different content roles and different ways to make money from content marketing
  • Learn different content types
  • Understand what a portfolio of work is

Legislation

  • Understand the risks of content creation
  • What is a personal brand and digital footprint
  • Understand what is meant by ‘cancel culture’ and accountability
  • Understand what a PR crisis is and how to manage one
  • Understand what GDPR and Data Protection are
  • Understand Copyright and how to remain compliant
  • Learn idea-generation techniques
  • Understand what makes a strong password
  • How to reduce your personal risk of cyber attacks

Create top tier content

  • Content creation tools
  • What you need to start your own podcast
  • How to use Canva
  • How to use native platform photo and video editing tools
  • How to use InShot/CapCut
  • How to use Polish - Photo Editor Pro
  • Reddit for meme formats and other templates
  • Trello introduction for project management

 

Understanding the online environment

  • Trendspotting
  • Different audiences and segmentation
  • SEO on social media
  • Introduction to career types

Understanding the concept of content marketing

  • YouTube (search engine)
  • Hashtags
  • Twitter News
  • Reddit / forums
  • Social listening
  • Competitor research
  • Conducting your own (primary) market research to obtain quantitative and qualitative data
    • Polls (Facebook, Twitter, Instagram Stories)
    • Incentivised form completions
    • Call to action posts (leave a comment etc)
    • Brand mentions (Facebook, Twitter, Instagram)
    • Question Stickers (Instagram)
  • Using Google Analytics for audience insight

Find and refine your aesthetics

  • How to create and refine your brand
    • Finding your niche and your value (educator in specialist topic, entertainer, artist etc)
  • How to create and curate an aesthetic feed
  • The basics of good graphic design
  • Photo manipulation
  • File types
  • Selling your designs/photography on Envato or other platforms

Measure your efforts

  • Setting SMART targets
  • Analysing performance in order to adjust/refine strategy
    • KPIs
    • Engagement
    • Using insights for business development strategy

The viral recipe

  • What is virality
  • What makes for entertaining content in 2023
  • What is a Content Calendar
  • Storytelling as a skill (structure, tone, personality, content, psychology)
  • Blogging

Become an established content creator

  • Influencer marketing
  • Become a YouTuber
  • Become a TikToker
  • Outreach and collaboration
  • Creating exclusive content
    • Patreon
    • Twitch
When will I attend?

Attendance is required Tuesday to Friday 9am - 4.30pm.



Fully Funded Entry Criteria

Our Skills Bootcamps are fully funded for anyone aged 19+ who:

  • Lives in Greater Manchester, Merseyside, Lancashire, Cheshire, Cumbria, Yorkshire and the Humber
  • Has the right to live and work in the UK
  • Is employed, unemployed or self-employed

Skills Bootcamps are also fully funded to serving prisoners due to be released within 6 months of completion of a Skills Bootcamp or those on temporary release.

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